Lea Gyuwon Seo

Hello :)

Lea is a student at Rhode Island School of Design pursuing in BFA in Graphic Design and CTC concentration. 

Born in South Korea and raised in California, she believes in the power of inclusivity across different cultures. She is drawn to emotional and playful ideas, which always spark her curiosity.

Beyond design, she enjoys the satisfaction of a good workout, cooking delicious meals for her loved ones, and taking nighttime walks filled with chatter.

Always in love with human touched designs that can  engage people and bring joy to their daily lives

Current Work

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Graphic Design
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Fine Arts



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Hadong Tea Festival

Typography II
RISD Spring 2024
Led by MinHee Lee 
Identity and Brand design
The Hadong Tea Festival celebrates authentic Korean tea culture in Hadong, a city famous for its wild green tea grown in the Jirisan region.

For this project, I rebranded the festival to focus on families with younger children. Tea is often seen as a drink for older people or as part of traditional culture, but through this rebranding, I wanted to shift the perception of tea by showing that it can also be playful and exciting. To achieve this, I used bold shapes and shades of green to create a contemporary and lively feel.